Simplifying User Experience Design UX/User Interface Design UI

So, let us understand in simple terms UI / UX that can make these conversations meaningful for us. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are key to a product and are closely interrelated. But even though they are interrelated, the roles themselves are different, referring to very different parts of the process and the design discipline. A simplification of the definition would be where UX Design is a more analytical and technical field, while UI Design is closer to what we refer to as graphic design. This perhaps oversimplify the difference, but we will complement the explanation in a minute.

In a more interesting way, we can describe UI without UX is like a painter painting on a canvas without any thoughts or image while UX without UI is a mere frame without any canvas or paper on it. So overall both are essential for any products success.

UX design is a human-first way of designing products. It is a conglomeration of tasks focused on optimization of a product for effective and enjoyable use.

As is found on Wikipedia:
• User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

This implies that regardless of its medium, UX Design encompasses any and all interactions between a potential or active customer and a company. As a scientific process it could be applied to anything, street lamps, cars, etc., but, it is a term more used in the digital industry for web and mobile applications

UI or User Interface design, on the other hand, is the look and feel, design, presentation and interactivity of a product. In other words, UI is the complement of the UX design, and the process to use the research, testing, development, content and test results into an easy to use, attractive and responsive design for customers. In general Terms, UI is responsible for transforming products strength into a great visual appeal to boost user experience.

So in conclusion:

• User Interface Design is responsible for creating and best enhancing the user’s experience.

• User Interface Design is a process of visually guiding the user through a product’s interface in an attractive, guiding and responsive way for users.

Is One More Important Than The Other?

I am sure you already know the answer based on the previous lines.

“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI.”

So, they are both crucial, and complement each other. They involve different professional profiles and the capacity to work together targeting a single objective: The best experience for the user, the most appealing way possible.

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A Magical New Way To Test Your Apps on Real Devices

Apps are the ‘new thing’. We are living in an era, where, you click on your mobile screen for your evening cup of ‘cuppa’. With the advent of technology and internet, mobile phones and services are getting personalized like never before! And to compliance these services, numerous number of apps are appearing everyday to suit different platforms. Among the apps, the demand for consumer apps is the highest, but various enterprise applications are also evolving to support various businesses. Due to the ever-growing demand for mobile apps, app makers and developers are shifting their focus towards creating strategies and roadmap before launching their applications. It is easier to launch an app with features and functionality required by a particular service, but it is pretty critical to have a rigorous and a flawless mobile testing plan before the deployment.

“70% of Apps get deleted by the users within a couple of minutes of their installation”

Testing is a crucial step, where developers can ensure the quality of the app they are going to release. No one wants to release an app full of bugs, or which allows a lot of pop-ups. A faulty GUI, or a confusing UX, can be the reasons for the sad demise of your app before it creates its own space in the app market. That’s why mastering the art of mobile app testing has become the primary objective for any developer to sustain in the market.

Mobile App testing throws many new kinds of challenges

There are numbers of real devices available in the market and for which developers have to go through large numbers of tests
There are frequent changes in mobile apps. It has become difficult to keep pace with the changes.
Availability of the right Mobile App Infrastructure, the right device matrix and the right tool set is a very selective process!
Simulating or reproducing bugs reported by users are extremely difficult as they are mostly related to a specific device.. Bugs are always progressive in nature. And that’s why the cost of development increases significantly.

Current Approach

The typical testing approach involves use of simulators/emulators with a combination of internal mobile lab (selected set of devices). These approaches don’t provide full testing coverage. Bugs are found when an app is launched in the market. It leads to overall high cost of quality. Organizations have started to look at Automation to reduce cycle time and increase test coverage. But, without a proper Mobile lab infrastructure, it doesn’t yield good result.

Solution: Future is we cloud

Why is cloud based Mobile App Testing the way to go?

Produces better quality apps by testing on the widest possible variety of devices available, while reducing capital budgets.
The Cloud offers a ready infrastructure for Automation runs, which results an Increase in test coverage.
Quickly reproduce bugs reported from the market.
It allows easy collaboration between various teams.
Boosts the Agile development process by allowing easy integration within a continuous process.
It saves cost as the same lab can be accessed by geographically distributed teams.
The cloud lets you access devices which have been stopped in the market. For example, there are still many users in India use the old Android versions like 2.3 on phone, like Samsung Galaxy Star Duos.

Effective use of the cloud can shorten cycle times, improve app quality, and reduce capital budgets by bringing order to the chaos of mobile app development and testing.

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