So, let us understand in simple terms UI / UX that can make these conversations meaningful for us. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are key to a product and are closely interrelated. But even though they are interrelated, the roles themselves are different, referring to very different parts of the process and the design discipline. A simplification of the definition would be where UX Design is a more analytical and technical field, while UI Design is closer to what we refer to as graphic design. This perhaps oversimplify the difference, but we will complement the explanation in a minute.
In a more interesting way, we can describe UI without UX is like a painter painting on a canvas without any thoughts or image while UX without UI is a mere frame without any canvas or paper on it. So overall both are essential for any products success.
UX design is a human-first way of designing products. It is a conglomeration of tasks focused on optimization of a product for effective and enjoyable use.
As is found on Wikipedia:
• User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
This implies that regardless of its medium, UX Design encompasses any and all interactions between a potential or active customer and a company. As a scientific process it could be applied to anything, street lamps, cars, etc., but, it is a term more used in the digital industry for web and mobile applications
UI or User Interface design, on the other hand, is the look and feel, design, presentation and interactivity of a product. In other words, UI is the complement of the UX design, and the process to use the research, testing, development, content and test results into an easy to use, attractive and responsive design for customers. In general Terms, UI is responsible for transforming products strength into a great visual appeal to boost user experience.
So in conclusion:
• User Interface Design is responsible for creating and best enhancing the user’s experience.
• User Interface Design is a process of visually guiding the user through a product’s interface in an attractive, guiding and responsive way for users.
Is One More Important Than The Other?
I am sure you already know the answer based on the previous lines.
“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI.”
So, they are both crucial, and complement each other. They involve different professional profiles and the capacity to work together targeting a single objective: The best experience for the user, the most appealing way possible.
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